Philosophy
We have 3 philosophies: "Founder's Philosophy," "Corporate Philosophy," and "Active Philosophy.
The organization is grounded in the Founder’s Philosophy, the “5 Spirits,” and the five core management principles. These principles gave rise to the Corporate Philosophy, “Creating cheerful smiles in the family,” which serves as the central directive for all corporate activities.
The corporate philosophy is operationalized through a structured Code of Conduct, providing defined value standards that guide employee behavior and daily decision-making.
Sustained adherence to these guiding principles has enabled long-term organizational growth. The company will continue to pursue its corporate philosophy, reinforcing its role as a contributor to society.
Five Spirits
Founder 's Philosophy
5. Spirit of accomplishment
To serve society through our work is our mission—carried forward with humility and a constant spirit of gratitude.
At the heart of our company lies the Founder’s Philosophy—the “Five Spirits,” a set of guiding principles envisioned by Noboru Inoue to sustain both people and purpose.
Held as universal truths, these ideals shape every action we take. Through the hands and hearts of our people, we carry them forward—contributing to a society enriched with meaning, connection, and spirit.
3. Creative Spirit
Originality and evolution flow at the heart of our company. By staying true to this spirit, we move forward—growing in strength while contributing to the world around us.
4. Technological Spirit
In pursuit of new horizons, we gather knowledge and technology from across the world, refining them with insight and wisdom to create something entirely new.
1. Founding Spirit
Like a family, we embrace both joy and pain, walking forward together to shape a company that grows and endures through time.
2. Affectionate Spirit
Love forms the quiet foundation of family, business, and society—where trust grows and hearts connect in shared purpose.
Corporate Philosophy
Creating cheerful smiles of families
This philosophy gathers our path, our purpose, and the value we offer into one guiding force. It defines our existence and shapes every action we take. When embraced by every individual, it gives rise to real smiles—gently reaching our customers, their families, and the wider society.
A “family smile” begins with a single person, blossoms within the home, and gently spreads into society as a whole. At Cleanup, we embrace this vision—expanding our presence in food, living, and culture, while continuously evolving to create moments of genuine happiness for families.
Active Philosophy
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To nurture a soulful culture of home and cuisine, where life is lived with warmth and purpose.
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To act with honesty and fairness, guided by integrity in all that we do.
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To become a company that inspires pride in the hearts of our families.
Our philosophy lives not only in words, but in daily action—guiding how we think, create, and connect.
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By sensing the rhythm of the times and understanding the lives of people, we shape new possibilities—bringing richness to the spaces where food and living meet.
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With hearts rooted in trust, gratitude, and respect, we act with honesty and fairness—honoring both people and society.
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With every step, we aim to become a company that brings pride to our families—growing together, supporting one another, and facing the world with sincerity.
Company Emblem
The Cleanup corporate emblem features a square form representing the company’s commitment to quality, reliability, and structured manufacturing. Emerging from this form is a dynamic “C,” symbolizing forward movement, energy, and enthusiasm for work. The deep red color conveys passion, while the “C” embodies the core values of Cleanup, as well as Change, Challenge, and Creation—principles that drive continuous innovation.